The Influencer Initiative Blog

Do you want to be featured on your very own toy?! Become the next TII Toy Star!  Do you think you have what it takes to be featured on a toy or gam...

Jason is an award-winning artist, designer, and creative director based in Brooklyn. After earning a BFA in graphic design from Brigham Young U...

Belinda Kou (rhymes with “oh”) is a Taiwanese American lettering artist, illustrator, and educator in Chicago. A foodie at heart, she makes playf...

  Arielle Vey is a photographer and artist currently living in San Diego, CA. She loves exploring new places, challenging herself creatively, and...

From the beginning, our goal was simple: to give back to communities we care about, because every drop in the bucket matters.

From the first days of the Influencer Initiative, we were centered around some core values that define every product. As not just a business but al...

In the midst of the pandemic when much of the world was stuck inside or moving through their days concerned about their health and their loved ones, our now EVP of Product Design and Sales, Jessica Kubinski, was, like many others, spending a lot of time on her phone...

Abby is a little 6-year-old story teller with an active imagination! Her powerful life-lessons, comedic storytelling, pure heart and innocent personality captured the hearts and follows of 3.6M+ followers on TikTok, accruing more than 136.8M likes. 

Brody Hudson Schaffer, AKA Boss Baby Brody, is young dancing sensation: it’s true what they say, “The world is his stage.” From an early age, his family knew Boss Baby Brody wasn’t your typical little boy—music and dancing were embedded in his soul.

The magnificent Kate McFarlane is a pattern designer and illustrator living in Nottingham, England. Kate has loved to draw and paint since early c...