From the first days of the Influencer Initiative, we were centered around some core values that define every product. As not just a business but also a collection of parents and consumers ourselves, we know that every dollar needs to stretch farther, every toy needs to be safer, and every moment needs to be more genuine, healthy, and real.
Inside every set, we center joyful play, of all kinds.
This includes (but is not limited to):
- learning spacial relationships
- imaginative play
- fine and gross motor skills
- basic math
- letter creation and alphabet learning
We also encourage and help discover today's desperately needed skills:
- Emotional IQ
- Social skills and that differences make us stronger
Being better global citizens.
- Zero-plastic outer packaging, no films or acetate windows in most or all packages
- Adding FSC sustainable forestry paper use to ongoing product releases
We have a great post here explaining our belief that stronger communities are our purpose.
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